‘Not that good’: Montreal restaurant’s brutally honest menu pulls in the customers

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In the cut-throat restaurant industry, most business owners boast that their dishes are the best in town.

Feigang Fei, who runs Aunt Dai Chinese restaurant in Montreal, has taken a different approach, with a menu offering bracingly honest descriptions of the dishes on offer.

“Comparing to our general tao chicken, this one is not THAT good,” reads the entry for orange beef. “Anyway, I am not a big fan of North American Chinese food and it’s your call.”

Another entry warns: “Don’t let the name fool you, this one is NOT authentic Chinese food.” Elswhere, Fei candidly admits that he’s “not a huge fan” of the restaurant’s version of sweet and sour pork strips.

The restaurant is now seeing a surge in customers after a tweet about the menu went viral.

“It’s been a very exciting and busy time,” Fei said. “But I love it.”

Fei explained that after opening his restaurant seven years ago, he was disappointed when customers sent food back uneaten. “Some customers who hadn’t tried certain dishes were surprised by the level of spice or texture,” he said.

So he set about writing descriptions which were a little more forthright.

“The intestines are fried, it’s kind of too dry. Compared to stir-fried pork intestine, I recommend the former one,” reads the entry for dry wok pork intestines.

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