Rwanda: RDB, Kenya Association of Travel Agents Ink Deal to Promote Regional Tourism

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Rwanda Development Board (RDB) and Rwanda Chamber of Tourism (RCT) have inked an agreement with the Kenya Association of Travel Agents (KATA) and the East African Tourism Platform (EATP) to develop business and leisure travel in the East African Community.

Signed this week in Nairobi Kenya, the deal will see RDB, RCT and KATA work together to implement tourism marketing and promotional programs of both countries (Rwanda and Kenya) by conducting joint-marketing activities that will drive visitors to the countries’ attractions and experiences.

Under the deal, the signatory parties will also organise familiarization trips and educational webinars to promote regional travel, aimed at creating increased opportunities for private sector actors in the travel industry.

“As part of the agreement, the partners will collaborate on addressing challenges faced in the region’s travel industry and explore a range of solutions and initiatives that can help transform businesses in the sector; market the region’s tourism offerings to new audiences and promote regional travel,” read a statement from RDB, concerning the deal.

Want to know more on click here go to AllAfrica Travel and Tourism source.

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