Wow! A £25 million luxury ski chalet for £700 per night!


Sounds too good to be true? That’s because it is. But these are the type of listings you will now find frequently on well known globally trusted accommodation web sites. It’s a growing problem in our industry. Alongside these fake listings on authoritative booking sites there also a number of phoney websites sprouting up on the web and looking to trick people into parting with large amounts of cash.

So, you’re surfing the web, looking for accommodation for your proposed ski vacation. All of a sudden you spot an amazing luxury chalet in Verbier for a ridiculously low price. The photos of the interiors are amazing, it’s got an indoor pool, a games room, a home cinema, it’s fully catered too, you can’t contain your excitement, it’s on for €7,000 for the week. Wow! Book it, NOW!

What do you do, in your excitement to grab a bargain your brain slips out of gear, you’re not thinking and you send off a deposit, or sometimes even worse, the whole amount. It’s only later, on reflection, when you’ve come to your senses that you smell a rat. Hang on a minute, €7,000? for a peak week, in a top end chalet in Verbier? Surely that’s too good to be true, and sadly it is. By then it’s too late, you’ve been had and you won’t be the first.

The fake website scam is on the rise and now it’s infected the hugely popular Airbnb site too. This is a worry because this site has, so far, built a reputation for trustworthy transactions. It’s all too easy to get caught out if you’re not on your guard. These fake websites play on the gullible and those looking for a once in a lifetime bargain.

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